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Corporate Sound
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This Corporate Sound Guide outlines the journey towards creating the new HUGO BOSS Corporate Sound as well as the outcome, using the HearDis! Audio Branding process. The following descriptions and mood songs introduce the two music categories that make up the sound of HUGO BOSS and explain their use within the corporate communications strategy.

Content

This guide is structured into the following four sections

Overview
Explaining the Audio Branding process
Music Category "We Love Fashion"
Mood songs and brief description
Music Category "We Change Fashion"
Mood songs and brief description
Corporate Sound Library
Details on the implementation of the Corporate Sound

Using the navigation menu on the left, each section can be accessed individually. Furthermore, the sections are connected through hyperlinks.

Music Rights

The Corporate Sound Guide is intended for internal use only. Public performance and broadcasting of the included sample tracks is prohibited.

The songs presented in this guide serve as examples for the defined music categories. They are not licensed for any commercial use and the rights to the tracks have not been obtained for HUGO BOSS.

Any further use shall be licensed.

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