Corporate Sound Category
Corporate Sound Category
Embedded Files
"We Change Fashion"
"We Change Fashion"
To gain a comprehensive understanding of the brand sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the following HUGO BOSS mission element audible: “We Change Fashion”.
Moodsongs
Moodsongs
Music Characteristics
Music Characteristics
Mainly synthetic but warm timbre
Catchy melodies and/or familiar harmonies
Thrilling arrangements with surprising elements
Rather up-tempo and an uplifting atmosphere
Rather innovative
High production quality with subtle experimental elements
Essence
Essence
This music category represents the innovative, unconventional and inspiring side of the HUGO BOSS company. With uplifting, synthetic grooves and thrilling arrangements, the music in this category conveys awakening and aims at delivering a modern and glorious atmosphere. It is the sound of a confident company which knows how to successfully drive change and positively disrupt our contemporary lifestyle.
The sound of the “We Change Fashion” category can be summarised as:
Uplifting electronic music with subtle dramatic effects.
Uplifting electronic music with subtle dramatic effects.
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