To gain a comprehensive understanding of the Corporate Sound it is important to leave words behind and actually listen to a sample of tracks. They bring to life the music characteristics and make the following HUGO BOSS mission element audible: “We Love Fashion”.
Mainly organic and warm timbre
Catchy melodies and/or familiar harmonies
Established song structures
Rather mid-tempo and a relaxed atmosphere
Rather timeless
High production quality with subtle vintage elements
This music category represents the casual and down to earth side of the HUGO BOSS company. With familiar harmonies and restrained rhythms, the music in this category conveys heritage and aims at delivering a sense of timelessness and warmth. It is the sound of an enduring and trustful relationship, rather than that of an ardent and short-lived one.
The sound of the “We Love Fashion” category can be summarised as: