Corporate Sound Guide

Overview

A systematically deduced and strategically implemented corporate sound lies at the core of our mission and constitutes a pillar in corporate communication strategy. It is also our answer to the need for a holistic corporate identity. Our approach is based on a long established Audio Branding process that we have developed and perfected over the years.

What is Audio Branding?

Using music strategically aims at charging the company HUGO BOSS with desired attributes – emotionally and culturally.

To answer the question of how HUGO BOSS sounds, we analyse the identity and core values of the company by applying our Audio Branding process: we ascertain the central corporate values and translate them into musical and acoustic guidelines.

The result is an individual corporate sound that is built on precise acoustic specifications. It becomes part of the corporate identity, thus complementing and supporting an efficient and holistic corporate communication.

Music Categories

Our main source for developing the Corporate Sound of HUGO BOSS was the briefing document “20210809_HUGO_BOSS_Investor_Meeting_Presentation.pdf”. Using the mission statement on page 12 as our starting point, we have established two distinct music categories:

Looking at these two elements of the mission statement and translating them into two music categories paves the way for creating the Corporate Sound of HUGO BOSS.

Just as these two elements of the statement are interlaced to define the company’s mission, the two deduced music categories can not be regarded as independent either. There are overlaps between the categories which sometimes can be heard in a single musical piece. These overlaps however are essential in ensuring a homogeneous Corporate Sound which works on a small scale (e.g. “Corporate Music”) as well as a large one (e.g. “Corporate Music Playlist”).

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